Don’t let your social media make you feel overwhelmed. It is important to have a strategy but it doesn’t have to be complicated. In today’s episode we are having real-talk on how to streamline your social experience and also make sure you’re talking to the right people…you ideal client. Listen now.

Episode 22 Show Notes

Key Takeaways:

• All social media marketing requires a lot of strategy and planning but it doesn’t have to be complicated
• Don’t feel like you have to be active in all social media channels. Pick two or three and do them well
• Using a scheduling tool makes it less overwhelming since you can do a handful of posts in one sitting
• Make each day of the week follow a certain theme for your posts 
• Always think about your clients’ pain points. Use their words in posts as an opportunity to share tips and ways that you’ve helped clients 
• Every post should have a call to action. Find some way to get people to like your posts, respond to your comments, and ask questions
• “Behind the scenes” content are some of the most well-performing posts so make sure to include that in your social media strategy!
• Offer to take family photos at the end of your projects to give as a gift to your clients. Ask permission to share it on social media because any photos with people and pets can really humanize your feed
• You have to know what each platform is good for – Instagram is good for pretty, polished finished pictures and Facebook/LinkedIn is good for the before pictures
• Set aside time each week for social media planning and you will get better and faster with time
• Outsourcing a social media manager is another great option, but make sure it is still your voice and brand

Instagram

• Instagram stories are really good for behind the scenes posts and show the more human side of the process 
• On the other hand, you can still showcase your portfolio and all finished projects in your main feed in a cohesive and aesthetically pleasing way
• Putting yourself out there in videos and live streams will really take work and practice
• Your Top 9 pictures are the first pictures people see. At least one of them should be of you so people can connect to your feed
• Don’t forget about hashtags and geographical tags! Mix the order occasionally as well
• If you have your own unique selling proposition (USP) or a slogan, turn that into a hashtag!

Facebook

• Having a Facebook business page shows all your business information, builds up credibility, and allows clients to leave reviews 
• You can also use your private Facebook profile for marketing, but it is all up to your personal preference
• Consider Facebook Live – it’s a valuable tool for being seen and connecting with potential new clients

LinkedIn

• LinkedIn tends to get overlooked by designers but it’s a great tool because chances are, your ideal clients (busy professionals) are already on the platform
• You can find ways to tweak content you’ve posted in other channels and “repurpose” them

Pinterest

• Pinterest is probably more beneficial to those targeting a wider, more global audience
• But it’s a great platform to promote lead magnets such as freebies, quizzes, etc.
• Your profile though should look beautiful and organized. It should reinforce your style and branding
• Make sure the first two boards are relevant to interior design. Create your own cover photos and make cohesive titles for every board

YouTube

• If you’re interested in the media and entertainment industry, YouTube is definitely the platform to be active in
• Other than that, it’s still a unique platform to reach other people and reuse content you’ve already created

Houzz

• Houzz is where homeowners go to find inspiration for projects and hire professionals 
• Based on other designers’ experiences, Houzz hasn’t been the most designer-friendly platform so make sure to do your own research before making a decision
• Read the terms and conditions before signing up

Resources Shared:

• Episode 14 – How to Stand Out as an Interior Designer
• Episode 18 – Selling Without the Sleaze
• Later – Instagram Scheduler & Social Media Platform
• Meet Edgar – Social Media Scheduling Tool
• Influence to Income – Beth Kirby
• Lot 35 Homes on Instagram
• Jab, Jab, Jab, Right Hook – Gary Vaynerchuk
• Shea McGee – Youtube
• Emily Henderson – Youtube
• House and Home Magazine – Youtube
• Architectural Digest – Youtube
• Mary Elizabeth – Youtube

---

---