Episode 22: How to Find Your Dream Clients on Social Media
Don’t let your social media make you feel overwhelmed. It is important to have a strategy but it doesn’t have to be complicated. In today’s episode we are having real-talk on how to streamline your social experience and also make sure you’re talking to the right people…you ideal client. Listen now.
Episode 22 Show Notes
- All social media marketing requires a lot of strategy and planning but it doesn’t have to be complicated
- Don’t feel like you have to be active in all social media channels. Pick two or three and do them well
- Using a scheduling tool makes it less overwhelming since you can do a handful of posts in one sitting
- Make each day of the week follow a certain theme for your posts
- Always think about your clients’ pain points. Use their words in posts as an opportunity to share tips and ways that you’ve helped clients
- Every post should have a call to action. Find some way to get people to like your posts, respond to your comments, and ask questions
- “Behind the scenes” content are some of the most well-performing posts so make sure to include that in your social media strategy!
- Offer to take family photos at the end of your projects to give as a gift to your clients. Ask permission to share it on social media because any photos with people and pets can really humanize your feed
- You have to know what each platform is good for – Instagram is good for pretty, polished finished pictures and Facebook/LinkedIn is good for the before pictures
- Set aside time each week for social media planning and you will get better and faster with time
- Outsourcing a social media manager is another great option, but make sure it is still your voice and brand
- Instagram stories are really good for behind the scenes posts and show the more human side of the process
- On the other hand, you can still showcase your portfolio and all finished projects in your main feed in a cohesive and aesthetically pleasing way
- Putting yourself out there in videos and live streams will really take work and practice
- Your Top 9 pictures are the first pictures people see. At least one of them should be of you so people can connect to your feed
- Don’t forget about hashtags and geographical tags! Mix the order occasionally as well
- If you have your own unique selling proposition (USP) or a slogan, turn that into a hashtag!
- Having a Facebook business page shows all your business information, builds up credibility, and allows clients to leave reviews
- You can also use your private Facebook profile for marketing, but it is all up to your personal preference
- Consider Facebook Live – it’s a valuable tool for being seen and connecting with potential new clients
- LinkedIn tends to get overlooked by designers but it’s a great tool because chances are, your ideal clients (busy professionals) are already on the platform
- You can find ways to tweak content you’ve posted in other channels and “repurpose” them
- Pinterest is probably more beneficial to those targeting a wider, more global audience
- But it’s a great platform to promote lead magnets such as freebies, quizzes, etc.
- Your profile though should look beautiful and organized. It should reinforce your style and branding
- Make sure the first two boards are relevant to interior design. Create your own cover photos and make cohesive titles for every board
- If you’re interested in the media and entertainment industry, YouTube is definitely the platform to be active in
- Other than that, it’s still a unique platform to reach other people and reuse content you’ve already created
- Houzz is where homeowners go to find inspiration for projects and hire professionals
- Based on other designers’ experiences, Houzz hasn’t been the most designer-friendly platform so make sure to do your own research before making a decision
- Read the terms and conditions before signing up
- Episode 14 – How to Stand Out as an Interior Designer
- Episode 18 – Selling Without the Sleaze
- Later – Instagram Scheduler & Social Media Platform
- Meet Edgar – Social Media Scheduling Tool
- Influence to Income – Beth Kirby
- Lot 35 Homes on Instagram
- Jab, Jab, Jab, Right Hook – Gary Vaynerchuk
- Shea McGee – Youtube
- Emily Henderson – Youtube
- House and Home Magazine – Youtube
- Architectural Digest – Youtube
- Mary Elizabeth – Youtube
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