Episode 17: What Design Services Should You Offer?
Deciding what services to offer may seem like a simple question. But designers today are faced with an evolution of the market there is pressure to provide allllllll the services. From eDesign, Color consults, Full-service with our without purchasing, to Designer for a Day, and…you get the picture. Today’s episode covers some of the common types of services you can offer and will hopefully help you decide which ones make the most sense for you and your business.
Episode 17 Show Notes
- It’s a common mistake to offer way too many services. As a designer, it’s your job to interpret your clients needs and recommend the most ideal service that will produce the best end result
- When you’re just starting out, it’s good to have tiered levels of services because a lot of times they can lead to bigger projects
- Your prices communicate your value – pay attention to how you’re charging, how that’s perceived by people, and how you’re justifying
- Having a conversation and discussion with potential clients helps you determine which type of service will be the best fit. In-person consultations work best for this!
- When talking to potential clients, don’t talk about all of your services in great detail. It’s overwhelming and not an efficient use of time
- If you decide to list down all your services in your website, make sure everything is clear
- Focus on the benefits of each service, how they are different from one another, and with which clients they are ideal for
- Having a decisive and expert recommendation builds a sense of trust and confidence
- Your services should make sense to you and where you are in your business
- You also have to consider your personal preferences and strengths when choosing what services to offer. What projects do you enjoy and give you creative energy? What projects drain you?
- Fit your services to your clients and not the other way around. If a person’s project does not fit your services, it’s probably not the best kind of project for your business
- One bad experience with a client does not mean you should completely change your services. Give it a few times to find what changes to make
- Have a go-to document with all the information about each of your services – a general description, what it includes and what it excludes, how it’s conducted (in person or virtual), important notes for the client, and costs
- Ep. 16 – Is Your Website Turning Away Potential Clients?
- Ep. 7 – How Do You Charge For Your Design Services?
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