Episode 16: Is Your Website Turning Away Potential Clients?
Is your website a turn-off? Do you have poor quality photography, off-brand colors, or missed opportunities to capture leads?
Kate and Lesley have some tips on how to make your website a sexy, client-attracting tool to help your business grow and thrive.
Episode 16 Show Notes
- It’s easy to get caught up in your own mind when making your website. Get a fresh set of eyes who will offer you a different perspective
- A common mistake to avoid is making your website all about you. It should be about your clients and what you can do for them
- Use words and pain points you repeatedly hear from your clients in your website
- “Head-nodding copy” – your first few opening statements should make people nod their heads and want you’re offering
- Your copy should either attract or repel people and filter your ideal clients
- Your homepage should have a very clear call to action
- But, too many calls to action can be distracting and overwhelming
- Your contact information, location, and areas you service should be crystal clear – it builds trust and shows accessibility
- Consider getting a service like Google Voice number for your business phone number
- You don’t want to have a high barrier to entry for getting people on the phone with you – you run the risk of over-filtering future clients
- Your homepage should be full width, simple, and easy to navigate
- Choose the best quality and most professional photos to put in your website – quality over quantity!
- Write about each project you feature in your portfolio. It gives clients a sense of your personality and how you solve problems
- Having a blog is a great opportunity to go more in-depth about your projects and showcase your expertise
- With blogging, consistency is key
- But if you have problems with consistency, create timeless content and don’t set up the expectation of a regular schedule
- Be creative with your 404 Error page – provide quick links and a search feature
- Make sure you have a strong message after clients book a call with you. Let them know that they’ll definitely hear back from you within a set period of time
- Do a website audit once a year to check what has to be updated or removed
- Designers Getting Coffee podcast Ep. 14 – How to Stand Out as an Interior Designer
- designersoasis.com – Website audit with Kate
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