Episode 27: Business Planning to Slay The New Year
SLAY, QUEENS! Here’s how we plan our business goals and editorial calendars for an entire year. Use December to your advantage and you’ll be set up to knock your business out of the park in 2020.
Episode 27 Show Notes
- A good time to take off to plan for the year ahead is during the first or second week of December
- It doesn’t have to be a whole day – as long as you can really set aside time to focus, then you should have everything locked down!
- You have to be intentional with this time. More urgent things might come up, but you have to make a conscious effort to follow through with these dates for planning
- Four KISS (Keep Improve Start Stop) questions you can ask at the end of each quarter: What are you going to keep? What are you going to improve? What are you going to start? What are you going to stop?
- When setting goals, ask yourself “Wouldn’t it be cool if…?” You’ll be surprised at what you can come up with if you let yourself think without getting too bogged down by the “how” and all the details
- Looking back over your year can be really encouraging as you reflect back on all of your improvements and accomplishments
- Here’s what Lesley does for goal-setting and planning:
- Draw a 6×5 grid
- At the top, place four business goals and one personal goal
- List down 5 action steps throughout the year for each goal
- The idea is that you figure out your big goals for the year and what it will take to get there
- Having it printed out or in display on your desk really helps with visualizing your plans and reminding you of your goals
- Make sure that your steps are extremely specific and actionable. These steps don’t have any deadlines as long as you are actively working towards them!
- Don’t beat yourself up if you don’t 100% reach your goal. As long as you did the work and followed your steps, there are new ways to improve in the following year
- Take a whole day (or more) off to plan your editorial calendar. It might take a lot of energy and creativity to plan what to create for an entire year, but then you won’t have to worry about it as much again!
- You can start by making a massive brain dump in a blank page – this means brainstorming and listing down 100 content ideas
- If doing it annually is overwhelming, you can do it on a monthly or quarterly basis. What matters is that you do set aside the time for this!
- Michael Hyatt
- Marie Forleo – The Ultimate Guide to Creating Fresh Content Ideas (100+ Prompts Included)
- Tobi Fairley
- The HubSpot Blog Topic Generator
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