Episode 26: How Can You Take Time Off and Keep Your Business Going?
The holidays are coming up – how can you take time off from work without your business grinding to a halt? Here’s how Kate and Lesley prepare to take time off AND keep their businesses running.
Episode 26 Show Notes
- Planning is the name of the game. Depending on the size of your company, planning for your time-off can take as long as a year or a couple of weeks
- Some things to consider: How do you plan to take care of your existing clients? How do you plan to take care of any potential new clients? What needs to happen to keep things running while you’re actually gone?
- Set expectations early on. You can do this by including your standard holidays in your contract so clients are aware from the get go
- Appoint a contact person that your clients can contact during your time off
- It’s important to look ahead and anticipate deadlines that are happening while you’re away
- Make sure that your assistant or team have the tools and the authority to answer questions on your behalf
- Pay really close attention to your online and automated systems to make sure you’ve blocked off your time-off dates
- Make sure that you and your staff have a professional voice message recording/greeting
- If you have a client who’s interested to work with you just as you’re about to take a long vacation, you can ask for a retainer to guarantee them a spot in your calendar and get their commitment upfront
- There’s nothing wrong with clients seeing that you’re busy – if anything they may perceive as you someone who is very desirable and in demand
- You have to be able to give a really strong value proposition for why it’s worth the wait. The wait might be a bit long, but once you start working with them, all of your time and attention will be devoted to those clients
- Make sure that you’re not overscheduling yourself over the next few weeks after your time-off
- You always need to keep marketing even when you’re busy or during the holiday season
- A great way to do this is by creating and scheduling your posts in advance – whether this be blog posts, email newsletters, or social media posts
- But, make sure you will be able to engage with your followers when they comment or ask questions. Ask your assistant or a team member to monitor activity and answer on your behalf
- You can also dedicate a quick 30-40 minutes one day to answer and like comments all at once, but don’t constantly check you social media!
- What’s important is that you keep up with your commitments. But if over time your commitments have changed, communicate it clearly and people will understand!
- A nice boutique touch to do before the holidays is to send your past and current clients gifts. Personalized or not, your clients will be happy to hear from you and receive a nice treat for Christmas
- With Black Friday and Cyber Monday coming up, now is the best time to start promoting your gift certificates if you do sell them!
- All in all, these tips are not just useful for the holidays but any time you need time-off
- Clockwork: Design Your Business to Run Itself by Mike Michalowicz
- BBC News – Kid Interrupts Dad’s Interview
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